Applied AI lab

We build the future workforce

AI workers that replace specific roles — sales, QA, support — and run inside the tools your team already uses. Pre-built for common roles, custom for the rest.

Live in pilots with 7 teams across CIS markets
Multilingual: Uzbek, Russian, Tajik, Kazakh, Kyrgyz, English
Plugs into the CRM, dialer, and helpdesk you already use

What an AI worker is

Hired, not integrated

Replaces a role, not a tool

Each worker takes a defined seat — SDR, QA analyst, L1 support — with a job description and KPIs.

Speaks your customer's language

Built on a multilingual moat across CIS languages where general models drop accuracy and tone.

Lives inside your stack

Logs into your CRM, dialer, or helpdesk as a real user — no new dashboard for your team to learn.

Products

Pre-built AI workers, ready to hire

Three workers that replace specific roles. Built for CIS markets, deployed into your existing stack.

In pilots with 7 teams across CIS markets.

Live01

Aziza

Replaces SDR & Sales Manager

A CRM-native sales worker. Qualifies leads, runs follow-ups, and books meetings inside Bitrix24, amoCRM, HubSpot, Zoho, or your custom CRM via API — logged in as a real user.

Visit aziza.lookona.com
Beta02

Ovozly

Replaces a QA analyst at call centers

Listens to every call, scores it against your QA rubric, and flags the calls a human needs to review. Handles mixed-language calls natively.

Visit ovozly.com
Coming soon03

Ali

Replaces an L1 customer support agent

Handles tier-1 customer questions across chat and email, escalates the rest. Same multilingual coverage. Currently in development.

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Services

Two ways to put an AI worker on your team

Hire one of our pre-built workers, or commission a custom one for a role we haven't built yet.

01

Pre-built AI Workers

Aziza, Ovozly, and Ali — pre-built workers for sales, QA, and support. Configured to your workflow, deployed into your stack, priced by seat.

Sales · QA · Customer support

02

Custom AI Worker Builds

When the role you need isn't on the shelf, we build it. Same autopilot framing — defined job, multilingual where it matters, lives inside your existing tools.

Scoping, build, integration, handoff

How we engage

We start with a scoped pilot. If it works, we scale. If it doesn't, you know early.

Start a conversation

How we think

AI workers, not AI demos

We build AI workers that take a defined seat and ship the work — not demos or proof-of-concepts that stall before reaching a real workflow.

Every project balances technical depth with practical constraints: timelines, budgets, and team readiness.

Evidence over hype

We benchmark models on your data before recommending them. No defaults, no hand-waving.

Multilingual depth

We work with languages and domains where general-purpose models struggle — low-resource languages, domain-specific terminology, mixed-script inputs.

Maintainable systems

We hand off documented, testable code — not black-box notebooks your team can't modify.

What we believe

AI should fit the workflow, not replace it

Most AI projects fail at integration, not at model quality. We focus on the part that actually matters — making it work inside your team's existing tools and processes.

See our delivery process

Map before building

We audit the actual workflow first — where time is lost, what decisions repeat, what data already exists.

Pick the right model, not the biggest

A fine-tuned small model often beats a general-purpose large one on cost, speed, and accuracy for specific tasks.

Measure after shipping

We define success metrics before writing code and track them after launch. If the numbers don't move, we adjust.

Process

Four steps. No surprises

Every project follows the same structure so you always know where things stand.

01

Scope

Define the problem, agree on success criteria, and choose the right approach.

02

Prototype

Build a working proof on real data. Test with your team, not in isolation.

03

Integrate

Connect to your systems, handle edge cases, and set up monitoring.

04

Handoff

Document everything, train your team, and make sure it runs without us.

Team

Real people, AI workforce behind them

We're a small team on purpose. We use AI tooling across research, coding, testing, and content — so we move fast without scaling headcount.

Founders

Behzod Ortiqov

Systems & Engineering

Behzod Ortiqov

MSc in Applied Mathematics and Physics. 6 years in machine learning, data science, and MLOps across MedTech and FinTech. Handles architecture, implementation, and integration.

LinkedIn
Muhammad Abdugafarov

Product & Delivery

Muhammad Abdugafarov

MSc in Information Technologies in Economy. 8 years in enterprise software development and engineering leadership, with applied AI for finance. Runs product direction, client communication, and delivery.

LinkedIn

AI tooling

We use AI tools across the entire workflow — research, code generation, language QA, testing, and documentation. This lets two people deliver what typically requires a larger team.

Contact

Have a problem AI might solve?

Tell us what you're working on. We respond within 24 hours.